Our ambition is to be the preferred supplier of quality wines that enhance the lives of our customers and consumers. We collaborate closely with our partners to develop optimal strategies and exceed our mutual expectations. We walk the extra mile and consistently strive for improvement. Together we create a proud and sustainable work environment that allows us and our business to grow. And we have fun along the way. Together, we create success!
A selection of our dedicated partners
We don’t believe in miracles. We know that hard work and close collaboration are the keys to our strong position in the market. We also rely on our extensive knowledge of our market and our products, our long history of working with Systembolaget, and our deep understanding of the Swedish model.
We are part of the Gruppo Di Luca group, which consists of three different companies in the food and wine business. This allows us to create synergies and unique opportunities to market the whole meal.
A selection of our range of products
HOW WE WORK WITH OUR PARTNERS
Together with our partners we develop the best strategies to meet and exceed our joint expectations. We love our work as well as the people we work with and passionately believe a long-term successful business needs to be sustainable for all parties. Together we create success!
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DEDICATED FAMILY BUSINESS
We are a family-owned business guided by a long-term perspective. Our strong values and corporate culture infuse our daily business. -
LONG TERM RELATIONSHIPS WITH PRODUCERS
Together, we succeed! We think success comes from a close collaboration with our partners. Our strong market position is due to our teamwork, good knowledge of our market, and the products we work with. -
FULL INHOUSE MARKETING DEPARTMENT
Our 360° marketing department offers a full range of services, from concept development and graphic design to data-driven campaigns and PR. Based on consumer insights we create optimal strategies for engaging with the consumers. Our team has the skills and experience to lead the industry with excellence. -
A WELL TRUSTED SUPPLIER TO THE ON-TRADE
Our sales representatives are all trained sommeliers - knowledgeable and committed brand ambassadors. We apply strategic portfolio management to ensure our offerings align with customer preferences. In fact, one out of fifteen bottles consumed in restaurants comes from our portfolio and we supply some of the most prestigious restaurants in Sweden. -
TOP SUPPLIER TO SYSTEMBOLAGET FOR MORE THAN THREE DECADES
Our product team has an extensive and deep knowledge of working with Systembolaget. For more than three decades, we have been one of the leading suppliers regardless of whether looking at volume, value, winning tenders, number of products in the fixed assortment or launches of exclusive wines. Some say Systembolaget is a lottery – our history tells us something different!
We have been in the industry for almost 30 years
We are one of the largest wine importers on the Swedish market and one of Systembolaget's oldest suppliers of wine.